In my afternoon MBA Leadership class today (prof: Anthony Yue), we watched a 2005 TED talk video featuring Clay Shirky about institutions vs. collaboration. This is really a mindblowing talk, considering social media was in its infancy and collaborative technologies such as Facebook and Twitter were just barely (or not at all) in the public conscious. (Note: Ideas from this post are drawn from classroom discussion).
The main messages of the talk focus on the shift from institutions to collaborative, unmanaged networks. The question is no longer “Is (s)he a good employee” but rather, “Do I want this idea/image/contribution?” Institutions don’t allow us to fully benefit from the valuable contributions of those that would contribute ONE idea. However, collaborative networks such as Wikipedia, Flickr, Facebook, Twitter, and blogs in general allow all contributions to have a chance to be valued.
Collaboration and Social Movements
So let’s say that you, as an individual, want to address an injustice. You want to alleviate poverty in Vancouver’s Downtown Eastside, you want to protect fragile and rare habitats for species of the Haida Gwaii, you want to draw attention to wage disparity along gender and ethnic lines in the nonprofit sector.
You want to be a part of a social movement. You don’t have any money to build an institution, but you know you could contribute at least ONE idea, and there must be others out there like you.
This is the power of collaboration over the internet. Very little money (or none at all) is required. No institutions are required (save some sort of virtual space to collaborate). Some people may contribute the majority of the ideas, energy and talent, but the contributions from those that just have ONE can still add value.
Recent online activity re: #iranelection or #pman (Moldova) demonstrate the potential upswell of energy that can come from an unmanaged, online network. Granted, the actual impact of these loose networks can be and have been argued, but they still allow for potential valuation of ONE contribution.
Institutions vs. Collaboration and New Infrastructure Synthesis
Our society has recent, but strong history building institutions with hierarchies. Want to organize people? Group people according to task area/project/interest, throw in a manager, and voila – you’ve got yourself organized. Even community organizing can lead to creation of these hierarchies, thus mirroring the same institutions the group is likely organizing against. (Note: Even the phrase ‘community organizing‘ is shout out to institutional responses!)
Since we have grown up with hierarchical institutions as models for organizational structure, it’s hard to visualize another model. But this is where social media has come in. The development of technological features such as #hashtags has allowed people with like interests to find each other and organize around ideas outside a traditional institutional model.
Thesis, Antithesis and Synthesis of Infrastructure
So we have an old way of viewing the organization of people (thesis: hierarchical institutions). Now there’s a new way of looking at things (antithesis: unmanaged cooperative collaboration). We (as a society) are still trying to figure out how to navigate this (synthesis) to produce results. Ivan Boothe’s (@rootwork) recent guest post on Beth Kanter’s blog about how social movements require more than social media provides great insight into the difficulty we find ourselves in.
Millennials and Structure
Now here’s the problem (maybe). The Millennial generation, generally, likes structure. They value authority. They grew up with uber-scheduled lives, their parents have been hyper-involved in their lives. So where do they fit in to this new, collaborative, unmanaged, loosely (if at all) structured infrastructure? One benefit of this new model for Millennials is the collaborative nature. Millennials went through the school system working in teams. But the lack of structure may be a barrier.
I suspect that Millennials will create their own ‘formal’ institutions as a solution. They may use informal, collaborative networks to find their peers, but then shift towards having more structure. Though current institutions may already exist, they don’t offer opportunities that they find meaningful and relevant. Again, Millennials will create their own institutions.
So how will this all play out? What will the new infrastructure facilitating social movements look like? I don’t think we know yet, but Clay Shirky predicts 50 years of chaos before it’s sorted out. If Millennials focus on creating institutions to facilitate social movements that come out of online collaboration – great. However, if these new Millennial institutions draw away from human and financial resources of the current nonprofit and social change sector, the current way of doing things is going to evolve (for a time) into chaos–struggles for sustainability and sector fragmentation will result.
Perhaps the calm out of chaos will come not from organizing people, but organizing institutions. Hierarchical institutions and collaborative, cooperative networks finding each other and working together towards common goals.
I really don’t know. Do you?
<end of murky personal academic musings>