06 Brand communications with David Grad

David Grad Twitter bio photoIn this episode I chat with David Grad, Emmy-winning producer and brand consultant, about brand communications, how to break down what exactly “brand” is, and what questions to ask when you’re planning to communicate your brand strategically.

Links for today’s episode:

05 Allison Jones on careers and leadership

Allison Jones Twitter bio photo

In this episode of the Do Good Better Podcast I talk with Allison Jones, formerly of Idealist Careers at the time of the recording, but now with NTEN. We start off our conversation talking about career and labour market trends, but then get into the juicy topics of leadership, management, vulnerability, and learning.

Listen via the website, iTunes, or Stitcher.

Links from today’s episode

Note: I couldn’t find the article Allison mentioned re: 26 ways to be involved in social change without being on the streets, nor the 99U article on from manager to maker.

03 Dev Aujla on good jobs beyond the nonprofit sector

Dev Aujla Twitter bio photoIn this Do Good Better podcast episode I chat with Dev Aujla of Catalog about whether the nonprofit sector has lost its monopoly on jobs that do good, and what the job market looks like in new types of careers and companies that are doing good (ie not just nonprofits anymore!).

I also talk about things to do when you’re leaving a job (e.g. succession planning, leaving a legacy, reflecting on learning, and actually handing over the role).

Finally, I answer the question “how should nonprofits deal with corporate volunteer days of service?” and share a listener response from Episode 02 on why she goes to conferences.

Links and resources from this episode

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How I started a podcast

As you may know, I just started a podcast, and for those podcast-curious out there, here are the steps I used to make it happen.

  1. Create a name, description, and artwork for the podcast.
  2. Record an episode using Audacity on my MacBook. I used the internal microphone of my laptop.
  3. Format the recording using Audacity and iTunes, to get it ready to upload to my podcast host.
  4. I use Libsyn to host my podcast, and Blubrry to create the podcast feed (the latter is a plug-in in WordPress).
  5. Upload the episode to Libsyn.
  6. Format the settings for Blubrry in WordPress.
  7. Publish a blog post for the episode.
  8. Submit the feed created by Blubrry to iTunes and Stitcher.

It’s a little bit more complicated than this, so I highly recommend watching these two tutorial/ video series in order to walk through it.

Smart passive income

My wife quit her job

They both cover similar information (both use Audacity, WordPress, Blubrry, and Libsyn), but each have some specific details that I found helpful.

I would say I spent about eight hours getting the first episode up. A lot of the time was spent watching the videos on the links above, and setting up things that I’ll never have to repeat again. I suspect other than the actual recording of an episode, I will need to spend about two hours per episode to get it formatted and online.