The post where I slayed the personal branding dragon

Seems in order for me to continue with this blog, I need to start all over again.

Somewhere in the past three years, I drank the personal branding koolaid. It wasn’t intentional. But somehow I got to a place where I would suppress blog post ideas because they didn’t fit into the self-imposed categories that I thought I wanted this blog to focus on. And my business and its blog was supposed to focus on the engagement of young people, so I had internal fights over which post should go where. One or the other? Both?

The reality is, the most loyal follower of this blog is my parents, and I’m pretty sure they aren’t too concerned about my personal brand.

But I somehow was, and in the end, I just didn’t post anywhere.

It’s not that I haven’t been thinking. I’ve got hundreds of blog post ideas lined up and ready to go, but I was paralyzed with questions and concern for where the ideas were supposed to fit, when the real answer was “Who cares? Just write the damn things already!”

When I started the blog, that’s what I was doing, and I loved it.

Now I realize that if the ideas in my head aren’t really fitting into the categories I’ve imposed on myself, maybe the categories aren’t the right ones anymore.

PS. I’ve found a new font since I updated my Mac OS and am in love. Avenir. I’ve used Avenir Black for a research report I’m working on for HRSDC. 

Avenir Black

Isn’t it pretty?

2 comments:

  1. Great blog post! Just the other day I was wondering why I hadn’t had a blog post from Trina lately (or it looks like in years). 

    PS – Avenir is awesome. Be sure to get more of the typeface (like Avenir Medium Condensed). 

Leave a Reply

Your email address will not be published. Required fields are marked *